Brad Callen is one of the world’s most recognized internet marketers, having gained his success from ingenuity and forward thinking technique. Starting with just one website and hardly any knowledge regarding the internet marketing industry, Brad was able to build up his marketing scheme to make the millions of dollars he now enjoys for a salary.
From modest means, Brad Callen began his internet marketing career with just one small website that focused on the weight loss industry. This site was basic in nature and since he had no extra funds to facilitate any large scale marketing plans, there was no money spent on advertising. On this site, Brad sought to sell his weight loss e-book as the main priority of his business.
Learning by route, Brad Callen started learning how to market his e-book and site online, gaining valuable information from a variety of sources, and trying a whole host of different tools and techniques to see if he could get his site to rank even moderately well. The next thing he knew, his site was beating out big businesses such as Jenny Craig and LA Weight Loss who spent millions per year on internet marketing. His site dominated the niche market of weight loss with google results in the number 1 and 2 positions for hot keyword terms such as: weight loss, weight loss program, lose weight, lose weight fast, weight loss exercises, and weight loss tips. It was with his commitment to learning, attention to the significant opportunities that exist in the niche industry, and also his desire to succeed that helped Brad corner this highly competitive market with his site. Once he had cornered the market, of course, his web traffic exploded in numbers and his ebook sold in the millions to those wanting to know about the best way to lose weight effectively.
Since that initial start as a success in the weight loss industry, Brad Callen has since moved onto a completely different industry-the software marketing industry. Having built new websites centered on these fields, again Brad has cornered another market for his success with competitive keywords pertaining to the niche topic.
Rand Fishkin is a self made entrepreneur-one of those people who just never thought while tooling around on the internet in high school, that he would somehow find himself in the overwhelming career success that he know owns as his own. Today, he stands amongst the best and brightest in the innovative and competitive world of internet marketing, having elevated himself to the SEO expert and guru through hard work, ingenuity, and passion for his industry.
In 1993, Rand Fishkin was only in high school. When most kids were studying for high school exams or getting their driver’s licenses, Fishkin was playing around on the internet. At that time, the internet was still a relatively new gadget to be exploring, but Fishkin was very excited about all the possibilities it had to do new things in a completely different way-digitally.
In the latter part of that decade, Fishkin had taught himself so much about the internet that he was building websites and playing around with applications such as MS Frontpage and the like. Next thing he knew, he was using his hard won talents and knowledge about the internet and communication tools to do contract consulting for local Seattle area banks, doctor practices, law firms, and small businesses. At this point, his consulting services directed him mainly to the usability aspect of the internet-to help these businesses set up domains and other beginning internet operations.
As necessity would have it, Fishkin needed to be doing and learning more; and this is when he started toying around with the concept of internet marketing-a relatively new concept at this time. It was 2002, and businesses were just beginning to realize that the internet could be marketed to, and there were strategic ways to getting it to rank their products and services ultimately higher than their competitors-and they could do this with the help of one of the few whizzes who then understood the concept. Of course, Fishkin was one of these.
He really started learning the ins and outs of search marketing from the forums of the SEO world-picking up tools and tidbits here and there to form a well-balanced understanding of how to market on the internet effectively. It all started to make sense, and soon, he was no longer just a reader of the forum posts, but now someone interacting with the highest rated of SEO experts; meanwhile fine tuning his expert knowledge of internet marketing and SEO even further.
By 2004, the forums that he used to frequent for learning, was a foundation that he was able to build upon with his site-then unnamed-but now known as one of the most popular and well-known industry sites for SEO, SEOmoz. His knowledge had outgrown the other forums, so he used SEOmoz as a place to post information, tools, reports, and data that he found useful in his educational travels for the most innovative SEO ideas and concepts.
Since then, Randy Fishkin has grown his knowledge past seemingly insurmountable heights, and gained a success and fortune from internet marketing all his own. Known for his travelling lectures on SEO, feature in Newsweek, and the book-Beginner’s Guide to Search Engine Optimization; Fishkin is now a self-made success-as one of the top experts in SEO in the world.
